the outside in
WHO?
Scosche came to life in 1980, when Roger and Scotia “Scosche” Alves started a car audio consulting business in their garage. Since then they've grown to 200 employees dedicated to designing, perfecting, and delivering the more than 4,000 consumer technology, powersports and car audio products that represent their unwavering commitment to innovation, quality, safety and value. They're still a family owned and run company, with three generations of the Alves family working at the Scosche headquarters in Ventura County, California.
WHAT?
Scosche are a heavyweight in the US automotive accessories market with a focus on mounts, charging and most recently dash cams. Market leaders in a number of categories and embracing the latest in design, innovation and materials to create an assortment of products that are as functional as they are relevant. Current product categories include mounts, chargers, heart rate monitors, health & wellness, bluetooth audio, car audio, and vehicle cameras. Latest iteration of mounts and in car charging solutions support Apple magsafe.
WHY?
A brand that has proven success both in the US and internationally with a mix of competitively priced products that resonate with consumers (& brand awareness) and deliver results for retailers/distributors. Market leaders in the automotive accessory market and a challenger brand in health and wellness, there is an extensive mix (4000 SKUs) with local inventory to mitigate freight and duty charges on import. Master carton case MOQ's further support business development. Scosche have a team within APAC focused on product support and an extensive team working on product development - ensuring that the pipleline is always full of new and exciting products.
WHERE?
Scosche have extended their regional footprint working with selected retail and distribution partners active across - CE, mobile, automotive, DIY, department stores, travel, health & wellbeing, gift and gadget + online. Internationally placed at the largest "power" retailers - Bestbuy, Walmart, Apple (direct), AT&T, Home Depot, Staples, Target, Verizon.
HOW?
Visual merchandising is extremely important to the team at Vonmählen.
To support correct retail execution Vonmählen have developed a suite of display materials and offer bespoke designs to support any retail environment. Displays support all product categories and are available in a choice of permanent (there is a cost implication) and single use cardboard POS for countertop or freestanding purposes. Packaging/display/materials are aligned to brand values and promote "nordic simplicity".
Lifestyle, videos and product images are categorised and offered to all partners through an online portal, ensuring ready access at any time. Assets to support social media placement are also available subject to any local translation needs. Further support for online sales is available from Vonmählen's ecommerce team.
