the outside in
WHO?
In the 21st century, we live in a world filled with logos, brands and corporate identities. If you live in a big city, you’ll probably encounter hundreds of logos every single day without even noticing. All that said, despite the bombardment of brand led marketing, only a handful of companies ever make it to the level that their logos become effectively mainstream. Adidas is one such brand. Working under licence from Adidas, Telecom Lifestyle Fashion (TLF) have created an assortment of official smartphone solutions appealing to the core Adidas consumer (whether that be the youth "Street Culture" under the Originals brand - or more active users under the Adidas performance brand). Rooted in the Dutch ‘leather triangle’, TLF value true craftsmanship, using the best custom materials to fulfil the end users’ complex demands creating design led functional products to support brand savvy consumers.
WHAT?
Sport – Everything we do is rooted in sport. Sport plays an increasingly important role in more and more people’s lives, on and off the field of play. It is central to every culture and society and is core to our health and happiness. TLF have designed an active range of Smartphone covers and accessories to support getting the most from your device whilst providing superior protection.
WHY?
TLF Adidas cases have developed an active following within youth/sport culture. Combining the appeal of the brand with the superior protection/features/functionality of the Adidas Sport offer, the assortment offers our retail and distribution partners access to an "active performance" led assortment from one of the most iconic and recognised global brands . Supporting our APAC partners with local inventory (reduced shipping and duties) and manageable MOQ's, our brand partnership with TLF has mitigated the risk attached to device specific protection. To support online awareness/ecommerce you have access to a vast digital asset library of pre-approved (by Adidas) lifestyle and product images. Leverage the power of a global brand and superior product offer to offer consumers a design led range of accessories at price points currently occupied by functional brands.
WHERE?
The channel opportunity is broad given the active/fashion orientated nature of the brand and the core target consumer. Our focus (to date) has been both where Smartphones are sold, in addition to channels that carry the Adidas Sports offer - supporting and strengthening their branded assortment. Given the appeal of the Adidas brand anywhere online/offline that carries a sport related product offer would also be a prospect.
HOW?
Visual merchandising is extremely important to the team at Vonmählen.
To support correct retail execution Vonmählen have developed a suite of display materials and offer bespoke designs to support any retail environment. Displays support all product categories and are available in a choice of permanent (there is a cost implication) and single use cardboard POS for countertop or freestanding purposes. Packaging/display/materials are aligned to brand values and promote "nordic simplicity".
Lifestyle, videos and product images are categorised and offered to all partners through an online portal, ensuring ready access at any time. Assets to support social media placement are also available subject to any local translation needs. Further support for online sales is available from Vonmählen's ecommerce team.
