the outside in
WHO?
Based in Madrid, Spain, the team of people at Ostrich Pillow are passionate about design and who share a common belief: always put people first. Following that idea, they are always aiming for better and brighter ways to design, develop and market products that support travel, health and wellbeing. Ostrich Pillow back in 2012 launched a highly successful kickstarter campaign on the original (see image below) that catapulted the brand to worldwide fame. Not content with success in the travel space, their recent focus on solution that support mindfullness has raised the profile of the brand. Whilst their heritage is in travel - today OP has an altogether more immersive and holistic story..
WHAT?
Ostrich Pillow have a product mix to support everyone who wants to fulfil the three different pillars of Self-Care: physical, mental and emotional. With a product mix that has recently expanded from their core travel offer - to solutions that support sleep, body (including bamboo compression socks, heat-bag, neck wrap) and disconnection (digital detox phone case, self care journal, candles and more).
WHY?
From 2012 Ostrich Pillow have been innovating in the design, manufacture and marketing of solutions with a genuine USP. Products that are so well built and thought out that they put the competition "to bed". Within the original travel assortment - they have a best in class assortment in neck pillows (many with a dual purpose ) that has delivered for both retail and distribution sell through that has surpassed expectation; fuelled of course by consumer choice. Their new categories demonstrate the same level of innovation and product design delivering an incremental sales opportunity in the ever growing health & wellbeing category. Stock position in Shenzhen, supporting reduced shipping and duties within APAC.
WHERE?
Ostrich Pillow have focused their time on premium lifestyle retail. Concept stores and fashion boutiques that value quality and design. To this end Ostrich Pillow can be found in leading department stores (e.g Lane Crawford) lifestyle stores like Conran in Europe and of course to the travel channel - including airport, inflight and also (thinking outside the box) hotels. The same model applies online.
HOW?
Visual merchandising is extremely important to the team at Vonmählen.
To support correct retail execution Vonmählen have developed a suite of display materials and offer bespoke designs to support any retail environment. Displays support all product categories and are available in a choice of permanent (there is a cost implication) and single use cardboard POS for countertop or freestanding purposes. Packaging/display/materials are aligned to brand values and promote "nordic simplicity".
Lifestyle, videos and product images are categorised and offered to all partners through an online portal, ensuring ready access at any time. Assets to support social media placement are also available subject to any local translation needs. Further support for online sales is available from Vonmählen's ecommerce team.
