Founded in 2018, Hutton.Agency supports brands with strategic access and growth in new regions. Unlike other business development consultancies we are in country in the regions that we support, driving engagement and sell through at the point of sale. With our global HQ in Cambodia; we have satellite offices in Hong Kong, Thailand, and Australia, ensuring our key APAC markets are covered with a team regionally that understand the complexity of international growth and how to deliver and implement a strategy that positions our brand partners for long term success. In EMEA, our offices in Spain, the UK, and France have local teams with a lifetime of experience in business development and brand engagement.
In 2021 we relocated our global HQ to the capital city of Cambodia - Phnom Penh. Located centrally within our key APAC region, Phnom Penh provides easy access to surrounding countries and provides (thanks to the business incentives provided by the Khmer government) a more open approach to Western owned and operated businesses. With USD the transactional currency in Cambodia this also facilitates a seemless experience for our brands, and partners internationally.
We put together this video for those of you unfamiliar with Phnom Penh. Let us give you a personal tour!
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to try very hard to do something or to make something happen, especially for a long time or against difficulties:
[ + to infinitive ] Mr Roe has kindled expectations that he must now strive to live up to.
In her writing she strove for a balance between innovation and familiar prose forms.
Supporting our distribution partners and retailers with the tools that they need to be successful has been our #1 priority since our business launched. We maintain daily active communication with our local partners to closely monitor the sell through of our brands at store level. Managing by numbers, we focus our attention in the field to stores that are falling behind, providing real time training and support. We believe that an educated sales floor is a motivated sales environment and it is not uncommon to see a 10x increase in sales following a group or store level training session.
moving the needle
telling the story
Within a traditional bricks and mortar environment we support brand building initiatives that increase awareness and/or educate at the point of sale. Identifying the best r(e)tail strategy is business critical in a crowded and competitive environment. From simple banner advertising in stores, to experiential retail point of sale we identify and implement the right merchandising strategy to increase visibility, tell a story or educate in both assisted and unassisted retail environments. To support our omni channel approach to marketing, we leverage the same messaging content across social/marketplace and ecommerce (see below).
From asset creation, localization and regional implementation of an omni channel marketing strategy our digital teams in both EMEA and APAC bridge the gap between our brands, distributors, retailers, and ecommerce partners. From building compelling regional sell in presentations to social media posts, digital mailshots, A+ content for marketplaces and even shopify websites (D2C) they're probably the busiest teams in the business.
Note that whilst we do not manage the online marketplaces directly - we support the creation of localized value added content ensuring that marketplace listings (largely driven through our distribution partners) are optimised to deliver a return on advertising spend. In this scenario we sit between the brand and the digital media agency that our partners have selected. We further support influencer selection and ambassador programs to drive consumer engagement.
tooting our horn
We love getting feedback. Good (and bad) it helps us to shape the way that our business evolves as we strive to add value to our stakeholders.
Want to share your experience of working with us? We'd love to hear from you! Send an email to email@example.com. Always nice to know that we're on the right track (or not).
It is the people that make a business, not the other way round. We are extremely fortunate to have some of the very best talent regionally working on delivering results for our brand partners vs their expansion goals.
We recognised very early in our journey that our strength is in the team - and that the team has to be based within the territor(ies) targeted for growth. It is not practical (or possible) to deliver results any other way. With a razor sharp focus on sell through, the team not only manage daily coms, but deliver store level support to drive engagement and results. From Bristol to Bangkok, our regional sales heads have all one thing in common - local experience. From Managing Director, to Founder and everything in between, we've all been there at the coal face delivering results for some of the worlds most recognisable brands.