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the outside in
WHO?
AirPop is the world’s first “air wearables” company. Since 2015, they've been leveraging anthropomorphic & material science with the latest technology to build ultra-high-performance products that provide an unrivalled breathing experience for millions of users around the world.
Comprised of an award-winning team of experts in performance apparel, ergonomics, air filtration, material science, and advanced manufacturing.
WHAT?
The team at AirPop reimagined everything about how face masks work, how they fit, how they feel and how they’re made. Traditional PPE masks are a product of the machines that make them rather than the people that wear them. AirPop started from how humans breathe to design the ideal mask experience. Products fall under two categories - the Everyday assortment and the Advanced mask range. Providing the same level of efficacy and testing (KN95 etc) the everyday range (and most popular in terms of vol) provides up to 40 hours of use, can be washed and is a perfect solution for home/work & has a children's assortment. The Advanced range use replacement filters (also providing 40 hours of use) and have been designed using advanced textile research to provide a permanent solution to poor air quality.
WHY?
Certified by all relevant test-houses for efficacy and performance, AirPop have all (and a lot more) of the necessary certifications for sale globally in the non medical PPE space. With almost as many design awards for the range as test certifications there is not a brand that comes close to fit, comfort, and performance.
AirPop have also made masks smart with the addition of a sensor built into the premium Active mask. Connecting via and app (iOS and Android) the app gives visibility to air quality, and the harmful particulates collected when in use.
WHERE?
AirPop have become the gold standard mask choice for global powerhouses like Bestbuy, Target, Lowes and Staples. In APAC we have supported placement in Harvey Norman, Bing Lee, Decathlon - to mention a few. Channel - Mass market, Pharmacy, Sports, CE, Tech, Gift and Gadget. Supporting retail placement with innovative and attractive POS, we've been educating consumers at the point of sale that all masks "are not created equal" shouting out the key benefits of AirPop in fit, performance and breathability. A full suite of digital assets supports online placement/education; and, the team at Hutton have supported the build of their Shopify template so regional partners can take advantage of D2C sales.
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