the outside in
In the 21st century, we live in a world filled with logos, brands and corporate identities. If you live in a big city, you’ll probably encounter hundreds of logos every single day without even noticing. All that said, despite the bombardment of brand led marketing, only a handful of companies ever make it to the level that their logos become effectively mainstream. Adidas is one such brand. Working under licence from Adidas, Telecom Lifestyle Fashion (TLF) have created an assortment of official smartphone solutions appealing to the core Adidas consumer (whether that be the youth "Street Culture" under the Originals brand - or more active users under the Adidas performance brand). Rooted in the Dutch ‘leather triangle’, TLF value true craftsmanship, using the best custom materials to fulfil the end users’ complex demands creating design led functional products to support brand savvy consumers.
Originals – a lifestyle brand marked by the iconic Trefoil logo that draws inspiration from adidas’ rich archives and legacy. Combining contemporary youth culture with the kind of creativity and courage found on courts and in sporting arenas, TLF have designed a contemporary (retro) range of Smartphone covers and accessories to support getting the most from your device whilst providing superior protection.
TLF Adidas Originals cases have developed a cult following within youth culture. Combining the appeal of the brand with the superior protection/features/functionality of the Adidas Originals offer, the assortment offers our retail and distribution partners access to a "fashion" led assortment from one of the most iconic and recognised global brands . Supporting our APAC partners with local inventory (reduced shipping and duties) and manageable MOQ's, our brand partnership with TLF has mitigated the risk attached to device specific protection. To support online awareness/ecommerce you have access to a vast digital asset library of pre-approved (by Adidas) lifestyle and product images. Leverage the power of a global brand and superior product offer to offer consumers a design led range of accessories at price points currently occupied by functional brands.
The channel opportunity is broad given the fashion orientated nature of the brand and the core target consumer. Our focus (to date) has been both where Smartphones are sold, in addition to channels that carry the Adidas Originals offer - supporting and strengthening their branded assortment. Given the appeal of the Adidas Originals brand within youth culture, traditional fashion retail, streetwear/urban sports stores are also an opportunity.