the outside in
WHO?
One of the leading US brands in the consumer power category and the innovator of the phone charge case (remember that?) Operating from Santa Monica, Phonesuit have an enviable domestic business including CE retail, network operators, wholesale clubs, department stores and many others. To name drop just a little - Phonesuit are preferred suppliers of Bestbuy, Walmart, AT&T, Verizon, Urban outfitters, Macy's, Bloomingdales, Barnes and Noble and the list goes on and on. It's an A list affair.
WHAT?
Power. Phonesuit have stayed firmly committed to their roots, not wishing to shift their focus to other categories (as so many others have). This unwavering focus on consumer power has paid off with an assortment of solutions that embrace the latest in cutting edge design and performance. A recent focus on Magsafe and Qi wireless has cemented their #1 position domestically.
WHY?
It's a commodity space; and, certainly from what we are seeing regionally - a race to the bottom. As with all brand selections, our focus is on bringing products to consumers regionally that are not limited in their performance due to "cutting cost" from the development process. There will always be a consumer motivated by price, but Phonesuit (thank goodness) haven't sacrificed quality and performance to play in this EPP space. Phonesuit offer consumers the best solutions available marketwide (ok that's a little speculative) and an opportunity for our retail and distribution partners to delight consumers with a proven brand..
WHERE?
Content with dominance in the US, this is the first time that Phonesuit have looked internationally for growth. Target channels include APR, CE, Network and premium retail. Online - selected marketplaces. A unique opportunity to engage with a brand that has proven time and time again that the battle for the hearts and minds of consumers will always be be won by quality vs value.
HOW?
Visual merchandising is extremely important to the team at Vonmählen.
To support correct retail execution Vonmählen have developed a suite of display materials and offer bespoke designs to support any retail environment. Displays support all product categories and are available in a choice of permanent (there is a cost implication) and single use cardboard POS for countertop or freestanding purposes. Packaging/display/materials are aligned to brand values and promote "nordic simplicity".
Lifestyle, videos and product images are categorised and offered to all partners through an online portal, ensuring ready access at any time. Assets to support social media placement are also available subject to any local translation needs. Further support for online sales is available from Vonmählen's ecommerce team.
