health & wellbeing
Fuelled by greater awareness of the importance of both physical and mental wellbeing our brands in the health and wellness category have shown significant growth over the last 12 months. Aligned to our strategy of working with highly differentiated and unique products and brands; we are proud to support AirPop within the personal protection space, Lola in the personal massage category and Theawellbeing in the development of an altogether new "mindfullness" category. Whilst stress, anxiety and depression have long been identified as causes of dis-ease, the Covid 19 pandemic has shone a light on this area of health and we are delighted to focus on solutions that promote and support mental wellbeing.
smart home & app
We've dived right into the smart/connected tech space with a range of award winning app connected products designed from the ground up. Truly unique and highly differentiated products that not only have a clear USP (and not just for the sake of it) but genuinely different solutions that both support consumer behaviour, whilst mindful of the environment.
brands & categories
Our brand partners are our lifeblood. Understanding their core values, target consumer, preferred messaging and positioning gives us the tools to implement a strategy that is aligned regionally. We work exclusively with brands that are highly differentiated; this could be in design, quality, technology or features/functionality.
We stay clear of "me too" products that fight in the price driven highly competitive commodity categories - "a race to the bottom" is something that we do not want to champion
We love what we do and the results that we bring. It's our raison d'etre. Surely it's not called work when you're having so much fun?
Whilst we started in the mobile space, over the last couple of years we've seen our offer broaden as brands have approached us with compelling products that sit in new and exciting categories. To explain our categories further and explore our brands in more detail scroll down - or click here to have an overview of all brands and strategic partnerships.
our focus categories
mobile & audio
We're veterans in the mobile accessories category. Whilst crowded, we've curated an assortment of brands and products that deliver consumers a best in class experience in connectivity, charging, protection and audio. In a market that is forever spiralling downwards, our brand partners provide retail and distribution solutions to address declining ASP's, whilst delivering a comprehensive mix of design led quality solutions that resonate with the latest trends in fashion and consumer "needs".
From the sexiest portable grills you've ever seen, to gold standard beach carts, our outdoor product range delivers form and function in equal measure. Our outdoor brands inspire adventure, getting outside and being one with the beauty that is all around us. A growth category for our business.
view the brands
we're a unique business development agency, working with amazing brands...
With boots on the ground in the regions we cover, our relationships run deep. From leading national retail chains, to value added distribution and everything in between - we understand not only where brands should be placed to be on point with brand values, but also how to ensure success within these channels and engage consumers. From founder, managing director to SVP we all have C-suite experience in building, developing and scaling brands.
Founded in Asia, after the sale of a leading CE accessories brand, our uniquely experienced team understand the drivers for success. Working in parallel with our brands, retailers and distributors our focus is on sell through - the only true measure of success. Our business now covers both APAC and EMEA and focuses on highly differentiated brands that sit in the CE, lifestyle, health and wellbeing and outdoor categories.