Woolnut | Minimalist Swedish Design

We're delighted to bring Swedish Apple accessories brand, Woolnut, into the Hutton,Agency fold. We've been asked (repeatedly) to support our Apple accessories offer with a dedicated MacBook assortment. Through our new strategic partnership with Woolnut, we've delivered.

Founded by Nordic entrepreneurs Conny and Erik whilst they were still in college, the Woolnut brand has been their life passion for almost the last decade. It is obvious to us (and hopefully you) why their business has tripled YOY since launch.

The outside in on Woolnut: Simple design, the very best in materials, and a build quality that a true Apple fanatic will appreciate. Swedish leather is regarded as being the gold standard, each hide is traceable right back to the source. Combine the quality of the leather with their natural vegetable tanning process (no harmful chemicals here) and you have a Macbook (now iPad/iPhone/AirPods also) assortment that will only get better with age. Protection is front of mind for the Swedish team - as the name suggests the Macbook assortment is lined with the very best in natural wool felt, cushioning your MacBook and providing protection in a kinder more sustainable way (but oh my - it looks the part also!)

A focus on naturally sourced materials, and a tanning process with no harmful chemicals is only a part of the story. Manufacturing is also front of mind for Erik and Conny. Whilst manufacture started (in the early days) in China - they switched attention to how best they could support those in desperate need and make a difference to the lives of those bringing their assortment to life. The Woolnut assortment is now made in India, in a factory that with strong links to Sweden, but more importantly employs people who come from disadvantaged backgrounds - helping them to rebuild their lives.

From the hide, to the natural tanning process, wool felt, packaging and manufacturing, the team at Woolnut consider the effect that their goods have on the planet and support those that need help.

I'm going to let the images do the rest of the talking: