WITHit - A bedtime story...

As a child I've fond memories of losing myself in a story, getting caught up in the narrative and fighting sleep to stay invested in whatever adventure I was reading (more than likely a Terry Pratchett discworld novel). I also remember having time to do this, something that I now wish I had more of! Wasn't life easier then?

WITHit support young (and old, like me) with a range of reading accessories designed to bring the fun back into reading. US market leaders in LED reading lights and accessories, sold in their domestic market through leading book store groups like Barnes & Noble (and many others). Read on!

Before partnering with WITHit in EMEA and APAC on their wearable accessories (US#1) I wasn't that familiar with "reading accessories". It was only after meeting with one of the largest book stores in Asia, that I started digging deeper into the category and exploring the options available to consumers. Note. the reaction from the retailer to the assortment, and subsequent selections, was a big motivation to learn more about the category and the competitive advantage that WITHit have in this space!!

So what are reading accessories? In the case of WITHit, the range includes LED reading lights, Bookmarks, and Magnifiers.

What I do know (for sure) is that WITHit have the most comprehensive offer available of any brand in this category, inject fun through their collaborations and have a truly unique offer for Children that inspires and motivates children to put down that device and dive head first into a good book!

I will let the images below do most of the talking; however, just to call out one of their many innovations in this category, I will mention briefly the "mark-my-time" assortment (main image).

The mark-my-time digital bookmark is not only on point with it's design, it also features a cumulative timer that records and stores up to 100 hours, a 60-second fluency timer, and a countdown session timer that sets of an alarm when you are finished. If that wasn't enough innovation, the designers at WITHit integrated an LED light for those nights under the duvet after "lights out" (the LED light can also be programmed to switch off with the digital countdown timer).

It is hardly surprising, then, that this product has been called out repeatedly. US accolades include: Winner of Creative Child Top Choice of the Year, National Parenting Center Seal of Approval and Mom’s Choice Gold Award.

Today, WITHit accessories are sold in over 9,000 retail stores throughout the U.S., featuring WITHit-made products on 250,000 retail display hooks. The brand’s Lifetime Warranty ensures absolute satisfaction—no matter what.

Proud to represent WITHit in both APAC and EMEA. For more information on opportunities, or to partner locally, we'd be delighted to hear from you.


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