For the last few weeks our team in Asia have been using the award winning Airpop Halo Active + face mask.

AirPop is the world’s first “air wearables” company. Since 2015, the company have been leveraging anthropomorphic & material science with the latest technology to build ultra-high-performance products that provide an unrivalled breathing experience for millions of users around the world.


We're geeks and love the latest in technology, particularly tech when it supports health and wellbeing. We couldn't wait for the chance to get our hands on the Halo+ and see the real world benefits of introducing smarts into a face mask. Whilst clear that the Airpop assortment was not created in response to Covid 19, the current rules around mandatory use of masks in Asia provided a perfect opportunity to get "hands on" with the product. So what do we think? Gimmick or / invaluable bit of consumer tech developed in response to poor air quality that makes a valuable contribution to taking back control of the air that we breathe? (there is a clue)

For many of us we just don't think about the quality of air that we're inhaling and exhaling (up to 22,000 times a day). The Covid 19 Pandemic and the part that face masks have played in preventing the spread of the disease has helped (if that is the right word) in drawing attention to the air that is all around us. Masks in Asia have been a mainstay of preventing the spread of disease for as long as I can remember although the use of them has changed slightly. Traditionally worn as a means of preventing "your illness" from spreading to others - now today the focus has changed to "catching others illness" and in response the market is awash with solutions in every shape and colour - supply has matched demand.

Before we dive into the mask itself, let's take a second to think about some of the other options out there to help frame our thoughts. Before Airpop we had boxes in the office of daily disposable N95 masks that we were buying locally. Medical type/surgical masks - what was until now (I would suggest) the gold standard in protection. Downside to this type of mask is the fit and of course the environmental concern of throwing these masks away daily. We have 5 people based from our office here in Cambodia - 5 x 7 = 35 masks a week, or 1,680 masks a year. Multiply that # by the population and you can quickly see how that number creates a significant waste problem (26,880,000,000 masks just in Cambodia). In response to the environmental (and financial) challenges around single use masks, there have been a number of re-usable masks that have hit the market in every possible colour and design. The challenge with these masks is efficacy as many of the fabrics used provide little (if any) protection.