and everywhere in between
Founded in 2018 by Ben Hutton, Hutton.Agency provide a results paid business development, and a brand activation model focused on strategic growth for Western brands in European markets.
The EMEA team all have held senior level positions within tech and lifestyle brands (Monster, Belkin, Photocentric, Beats by Dre, to name just a few) and now actively channel this experience working on behalf of some of the most exciting brands looking for growth in Europe (and beyond).
With a physical presence in the U.K, France, Spain, Russia and the Nordics we are placed strategically to deliver results at an international and local level with the retailers and distributors identified as key to success.
Focused on lifestyle products, tech and accessories, we have enjoyed great success regionally, working with some of the most exciting and innovative brands from Europe and the US.
We eat, live and sleep our brands. Each of the team act as local ambassadors for the brands that we represent. Weekly calls provide regular updates on progress and feedback from the local channels that help to shape a brands global footprint.
Partnership underpins all activity. Our goal is to become embedded into the very fabric of the companies we represent. We take the time to understand values, positioning, product features and benefits to ensure that our activity is aligned and on point with the strategy and vision of our partners.
Whilst we are paid on results, we do not sacrifice the long term future of the brand for short term success. We look to align ourselves with the right retailers and distributors from our extensive network, to position the brands correctly within our markets.
WORKING WITH THE MOST EXCITING NEW BRANDS
to facilitate growth, awareness and sell through at the point of sale.
AN UNDERSTANDING OF LOCAL BEST PRACTICE AND CULTURE
Note. Languages are the easy part
The Hutton.Agency EMEA team have many years combined experience in senior level positions for leading tech and lifestyle brands.
Before onboarding a new partner we take the time to review with you requirements for EMEA launch to mutually sign off on a go to market strategy.
There may be different rates of VAT to consider, specific channel margin requirements, local certifications as well as packaging (and app) translations. Although it may be your first time launching in the Europe, we have done it many times before. As your local team we will cut through the complexity and get your products in to the market.
We support all local language needs with an in house team of native language speakers. Once product reaches target stores, we support sell through with store level training, experiential merchandising at the point of sale and a digital marketing strategy that underpins brand awareness locally.
Our teams work remotely in France, Germany, Spain, the Nordics, the UK and Russia. With a business network and working partnerships spanning the European (51 countries) and African continents, there isn't a retail (and etail) store that we have not worked with.
Working with you we identify the right channel partners - partners that align with brand values and have the right core consumer audience.
Our current retail footprint: 34,514 stores and an extensive network of online partners.
A LOCAL EXTENSION OF YOUR GLOBAL BUSINESS
boots on the ground moving the needle
LETS BE FRIENDS! Contact us using the form. Whatever your enquiry - we look forward to hearing from you
ALWAYS LOOKING FOR TALENT
Interested in being a part of something that's growing? We're looking for talented business development professionals.
We're not like a lot of large stuffy companies, full of rules and regulations - you get to meet a few of the partners during an initial video call so that we can find out more about what makes you tick (and you can ask us anything and everything that you want).