FROM BANGKOK TO BANGALORE
and everywhere in between
Founded in 2018 by Ben Hutton, Hutton.Agency provide a results paid business development model focused on strategic growth for Western brands in Asian markets.
With over 100 combined years of experience in managing growth for both start ups and global brands, the team at Hutton work seamlessly with your existing functions to deliver boots on the ground nurturing relationships to facilitate brand activation and your business development goals.
The region is personally managed by Ben; however, since 2018 we have grown the team to have a physical presence in most Asian countries.
Focused on lifestyle products, tech and accessories, we have enjoyed great success regionally, working with some of the most exciting and innovative brands from Europe and the US.
We eat, live and sleep our brands. Each of the team act as local ambassadors for the brands that we represent. Weekly calls provide regular updates on progress and feedback from the local channels that help to shape a brands global footprint.
Partnership underpins all activity. Our goal is to become embedded into the very fabric of the companies we represent. We take the time to understand values, positioning, product features and benefits to ensure that our activity is aligned and on point with the strategy and vision of our partners.
Whilst we are paid on results, we do not sacrifice the long term future of the brand for short term success. We look to align ourselves with the right retailers and distributors from our extensive network, to position the brands correctly within our markets.
WORKING WITH THE MOST EXCITING NEW BRANDS
to facilitate growth, awareness and sell through at the point of sale.
AN UNDERSTANDING OF LOCAL BEST PRACTICE AND CULTURE
Note. Languages are the easy part
The Hutton.Agency APAC team have many years combined experience in senior level positions for leading tech and lifestyle brands.
Before onboarding a new partner we take the time to review with you requirements for an APAC launch to mutually sign off on a go to market strategy.
There may be different rates of VAT to consider, specific channel margin requirements, local certifications as well as packaging (and app) translations. Although it may be your first time launching in the APAC market, we have done it many times before. As your local team we will cut through the complexity and get your products in to the market.
We support all local language needs with an in house team of native language speakers. Once product reaches target stores, we support sell through with store level training, experiential merchandising at the point of sale and a digital marketing strategy that underpins brand awareness locally.
Our most established market. Hutton.Agency began operations in APAC. Based on growth and the success of our brand partners regionally, we entered EMEA using the same model. Relationships within the region run deep, often spanning decades.
The Hutton.Agency team provide our brand partners with local representation in all the key markets and within all retail (etail) verticals.
From Hong Kong we manage our brand business in Hong Kong, China, Taiwan, South Korea and Japan. A regional office in Thailand manages brand activation and business development in Thailand, Malaysia, Singapore, Indonesia and emerging countries.
A LOCAL EXTENSION OF YOUR GLOBAL BUSINESS
boots on the ground moving the needle
WANT TO BE SEOUL MATES? We'd be delighted to hear from you, whatever your enquiry. Please use the form to contact us
ALWAYS LOOKING FOR TALENT
Interested in being a part of something that's growing? We're looking for talented business development professionals.
We're not like a lot of large stuffy companies, full of rules and regulations - you get to meet a few of the partners during an initial video call so that we can find out more about what makes you tick (and you can ask us anything and everything that you want).